Have you ever heard the phrase "Perception is Reality"?

I first learned its application in the corporate world.  Working in a department that was responsible for giving out, rather than bringing in, money, we felt pressured to manage others' perception of our actions.

In a down economy, we made sure employees understood that our contributions to the community were made for critical reasons, not for frivolous ones.  For example we might choose to invest in a homeless shelter whose numbers had sp...
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